Behind the Lens

Hi, I’m Lars

Photography is more than just a passion for me—it’s how I see and connect with the world. I found my focus in product photography for food and beverage brands, where creativity meets precision to help businesses stand out.

Over the past nine years, I’ve pursued every opportunity to photograph the world around me. But I never really planned to become a photographer. During a family vacation to the Southwest USA, I picked up a camera at my parents’ suggestion, which sparked a creative drive that’s stayed with me ever since.

Moving from Germany to Florida gave me endless inspiration —new places, people, and cultures to capture. I explored landscapes, portraits, and food, each genre shaping my skills and perspective.

Now, as a dual major in Advertising Photography and Marketing at Syracuse University, I bring both artistry and strategy to my work. Photography has shaped the way I experience life—it constantly challenges and inspires me. What began as a simple curiosity has become the foundation of my career, and I’m grateful to do what I love every day.

Lars Jendruschewitz: Founder and CEO of Photos by Lars.

About Photos by Lars

At Photos by Lars, we specialize in crafting bold, story-driven visuals that elevate food and beverage brands. With a focus on dynamic product photography, we help CPG businesses stand out in crowded markets through imagery that captivates and converts.

We believe great photography goes beyond aesthetics — it’s
about understanding your brand’s unique vision and creating
visuals that resonate with your audience. Our process is built on
clear communication, flexibility, and an unwavering commitment
to delivering exceptional results.

Whether you prefer hands-on collaboration or leaving the creative direction to us, we tailor every project to your goals. From virtual shoots to on-location sessions anywhere you need us, our approach ensures a seamless experience and images that make an impact.

At Photos by Lars, we don’t just take pictures. We create visual stories that drive brand recognition, increase engagement, and ultimately boost sales.

Lars Jendruschewitz with cameras outside. He is the founder and creative director at Photos by Lars.

Increase Your Sales with Creative Product Photos