Image SEO for Product Photos: Alt Text, Filenames, and Metadata That Drive Traffic
Learn image SEO for product photos—alt text, filenames, and metadata tips that help your CPG brand rank in Google Images and drive more clicks.
How to Take Product Photos With Your Phone (That Don’t Look DIY)
Learn how to take clean product photos with your phone using simple lighting, backgrounds, and quick editing steps. Includes a checklist and free photo ideas.
Questions I Wish Every Brand Asked Before Hiring a Product Photographer
Use these questions to hire the right product photographer, avoid reshoots, and get images that fit your website, ads, and Amazon listings.
How to Create a Product Photography Brief (and Define Clear Campaign Goals)
Learn how to write a clear product photography brief for your CPG brand. Use this simple template to set campaign goals, build a shot list, and avoid expensive reshoots.
Planning Your First Product Shoot: A Simple Checklist for CPG Brands
Planning your first CPG product shoot? Use this simple checklist to choose shot types, prep products, avoid mistakes, and get photos ready for Shopify, Amazon, and ads.
How Better Product Photos Increase Conversion on Your Website
Better product photos remove doubt, build trust, and help shoppers buy faster. Use this checklist to improve images, test results, and lift conversion.
CPG Product Photography: What It Is and How It’s Different
Learn what CPG product photography is, why it differs from other photography, and what images you need for Shopify, Amazon, ads, and retail.
