Matt-Hat Jerky: Premium Brand Refresh

Client: Matt-Hat Jerky

Shoot Date: April 2026

Objective: For Matt-Hat Jerky, we delivered the brand's first visual refresh in five years, shifting the look towards premium, award-winning craft jerky. We captured dark, ingredient-forward hero and detail shots, motion imagery that sends chili and paprika flying around the pouch to make each flavor feel alive, and editorial founder portraits that bring the maker into the story. Every image was built to hold up across the website, Amazon, and social.